Micode is a French tech YouTube channel. Its creator, Michaël, wants to make cybersecurity and computer science accessible to a large part of the French IT community. To get there, the team launched an entertainment news media about IT on Instagram, alongside short videos and interviews on YouTube. Our job was to give it a design system that feels both techy and friendly.
Three of us worked on the art direction, and we started blind. Nobody knew the others' vision, which let us explore very different styles. After three weeks, we merged our ideas into a balance between tech, friendliness and modularity.
The logo merges an "M" with "./", the command used to run a script in a terminal. Five themes, Black, White, Alpha, Beta and Gamma, keep the content varied, all built on one gradient split into three parts.
For Instagram, we built a set of Figma templates and tools so the community manager can create unique posts quickly. For YouTube, we made MOGRT templates so the video editor can title interviews and short videos in a few clicks.
