On Refait le Film is the new concept from Aurélien Préveaux, a French YouTuber, writer and director known for his absurd, offbeat humour. He takes iconic movie scenes and redubs them completely, changing their meaning, emotion or humour through voice alone.
The identity had to carry that idea of taking something apart and putting it back together. Aurélien came with a strong creative direction, a Rubik's cube, which captures the concept perfectly. I designed the logo and the animation from there, turning the cube into a graphic identity that feels cinematic and dynamic.
The animation follows the same logic. The logo builds itself on screen, like a scene being rewritten in real time.
