DevFest Strasbourg is the largest IT conference in the East of France, organised by GDG Strasbourg for students, professionals and anyone curious about technology. Each edition has its own theme, and for the third one, in 2022, the theme was the funfair.
We built the identity around that idea. The logo turns the "v" of DevFest into a ">", like in code, and pairs it with a Ferris wheel icon. Pangram Sans Rounded keeps the type friendly, and a set of funfair icons, from balloons and carousels to bumper cars and a rollercoaster, brings the theme to every medium.
The colours come in ready-made sets with clear roles for background, text and stickers, and the layouts rely on simple grids with stickers on top for variation and fun. The system covers the social media banners, the speaker announcements, the logo animation and the signage at the venue.