Exæcut is a collective of video editors whose motto is "Créez plus, créez mieux, profitez des meilleurs moments" (create more, create better, enjoy the best moments). They asked me for a catchy animation introducing the collective's work on their website homepage.
The collective already had a logo, colours and a branding by Veryx & Pixel, which I worked with. A full-screen video on a website comes with constraints: it has to stay light, work on every screen size and keep the focus in the centre. So I aimed for a short animation with a progressive rhythm, built on noisy gradients that hold up to compression, with small touches of colour.
The film runs in three parts. First, a timeline inspired by Premiere Pro, made with a custom shader in Blender, with each line rendered separately and used as a mask in After Effects. Then the editor's tools appear around a twisting film strip. Finally, a zoom out from a black hole brings back the abstract gradient from the intro, so the video loops.
